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A Facebook-first brand that took control of its own store
Primary Measured Result
2.7×
increase in monthly orders
Screenshot slot
Mobile checkout flow
1440 × 900
- Client
- Nayela
- Industry
- Fashion & lifestyle
- Timeline
- 7 weeks
- Year
- 2025
- Core Stack
- Next.jsTypeScriptLaravel
The problem
What was broken before we arrived
The business ran entirely through Facebook comments and Messenger. Orders were transcribed by hand into a spreadsheet, stock was a guess, and the founder was spending several hours a day confirming orders one message at a time.
Growth had become the problem rather than the goal. More orders meant more manual transcription, more mistakes, and more items sold that were not actually in stock.
A previous attempt on a hosted platform had been abandoned because it could not express how the brand actually sells — bundle pricing, pre-orders on unreleased items, and cash on delivery with a confirmation call.
Strategy & Discovery
How we solved it
We treated the admin panel as the primary product, not the storefront. The founder is the only operator, works from a phone as often as a laptop, and the constraint that mattered was how long it takes her to process a day of orders.
The storefront was built mobile-first and tested on throttled connections on mid-range Android hardware, because that is what the actual customer base browses on — not the office wifi and desktop most stores get tested against.
Checkout was cut to the shortest path that still captures a deliverable address, with cash on delivery kept as a first-class option rather than an afterthought, since it remains how a large share of customers prefer to pay.
The Build
The system in detail
Screenshot slot
Mobile checkout flow
1440 × 900
A checkout that finishes on a phone
Guest checkout, three fields above the fold, saved addresses for repeat customers, and bKash, card, and cash on delivery presented as equal options. Every removable field was removed.
Screenshot slot
Admin order queue with status pipeline
1440 × 900
An order queue, not an inbox
New orders arrive in a worklist that opens on what needs action today: confirm, pack, dispatch, deliver. Status changes notify the customer by SMS automatically, which ended most of the "where is my order" messages.
Screenshot slot
Product editor with variants and bundle pricing
1440 × 900
Products and campaigns without a developer
Variants, bundle pricing, and pre-orders are all editable from the panel, including scheduled discounts that start and end on their own. The founder launches a campaign without contacting us.
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Batch label printing view
1440 × 900
Courier labels in the right format
Packing slips and courier labels print in the exact layout the delivery partner expects, in batches, which removed a daily half-hour of copying addresses by hand.
The Outcome
Measured results in production
- 2.7×
- Monthly orders
- 1.4s
- Largest contentful paint on 4G
- −38%
- Checkout abandonment
- 3 hrs
- Saved daily on order handling
The verdict after rollout
Order volume grew steadily after launch without adding staff, which was the actual goal — the previous ceiling was how many orders one person could transcribe by hand. Stock accuracy stopped being a source of customer complaints because the storefront and the admin panel read from the same number. The founder now runs campaigns herself, and has not needed a developer for day-to-day operations since handover.
“I used to spend my evenings copying orders into a spreadsheet. Now I open the panel, work through the queue, and print the labels. I got my evenings back.”
Screens & Views
Interface gallery
Screenshot slot
Storefront — product listing
1440 × 900
Storefront — product listing
Screenshot slot
Product detail on mobile
390 × 844
Product detail on mobile
Screenshot slot
Sales dashboard
1440 × 900
Sales dashboard
Architecture
Why we chose this stack
Next.js
Statically generated product pages load fast on mobile data and are properly indexable, which a client-rendered store is not.
Laravel
Handles the order, stock, and payment logic, with a straightforward path for another developer to maintain.
bKash & SSLCOMMERZ
The payment methods this customer base actually uses. International-only gateways would have cost sales.
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